Cater to the new trend and support the upgrade of Yiwu’s foreign trade

Cater to the new trend and support the upgrade of Yiwu’s foreign trade

Recently, Yiwu Shopping, a platform directly under the International Trade City, signed an overseas station cooperation with Nigeria, which is the 15th country to sign a contract since the launch of the program.

In Yiwu, the “world supermarket”, more than 500,000 foreign buyers come to yiwu every year, with 15,000 resident foreign buyers. However, from January to April this year, the number of inbound buyers in Yiwu has dropped by nearly 80%, and the number of resident foreign buyers has almost halved. In the face of the epidemic, Yiwu’s businesses have shown resilience and innovation as always. Businesses have increased investment in e-commerce and made efforts to expand the market through live broadcasting and online exhibitions. In February, Yiwu Shopping also signed cooperation agreements with overseas stations in Poland, Spain, Germany, Britain and France, opening up online purchasing channels for overseas merchants who cannot come to Yiwu.

YIWU CITY IS AN AMAZING ECOMMERCE CITY FOR CROSS BORDER AMAZON BEST SELLERS

1. Achievements of overseas Station Cooperation program in special Period

Yiwu Shopping is an online wholesale platform specially serving merchants in Yiwu International Trade City. With a 360-degree panorama display, buyers can “visit the shops” in any place and quickly lock the goods to be purchased through commodity search, instead of searching in 18 malls big as Bird’s Nest Stadium. After the buyer has selected the goods, he can take the sample and contact the merchant directly after he is satisfied with the goods.

In the face of the epidemic this year, Yiwu Shopping also launched B2B live streaming quickly, so that buyers can have a more intuitive understanding of commodity details. This is the business logic of Yiwu Shopping. Just as Wang Jianjun, general manager of Yiwu Shopping, said, “It is more convenient to move the market to the Internet to find goods. The most important thing is to show the market, show the merchants and show the goods. For small commodity wholesale markets, B2B livestreaming will serve as an important way of presentation, helping buyers understand the goods rather than just emphasizing the purchase.”

Launched in 2018, yiwu purchase overseas station, and from Russia, Iran, Lebanon, Syria, Canada, Brazil, Egypt, Chile, Malaysia, Indonesia, 10 countries and regions, foreign businessmen signed a strategic cooperation agreement, partners can through the data interface docking yiwu purchase platform, quickly set up their own supplier information database and commodity library, set up its own electric business platform, one-click solve supply chain problems overseas electric business platform. At the same time, Yiwu Shopping also provides partner customers with yiwu market guidance and translation and other landing services.

All the time, yiwu with its mature foreign procurement ecology, overseas customers are more willing to purchase in person in the market. This year under the impact of the epidemic, Yiwu purchase overseas station cooperation program began to achieve rapid results. In February, Yiwu Shopping signed agreements with partners in Poland, Spain, Germany, Britain and France, and signed cooperation agreements with Nigeria in August. In the second quarter, The English merchandise SKU on Yiwu Shopping platform soared from 1.18 million to 1.3 million.

Currently, There are 53,000 merchants on Yiwu Shopping Platform, with 800,000 daily visitors and 15 million daily page views (PV). The registered buyers reach 6 million, among which 10% are overseas users. Compared with last year, the number of new Products in English increased by 100% every day. Yiwu Shopping stepped up its overseas promotion in March, promoting it through Google, Facebook and other channels, and Facebook now has nearly 7 million fans.

Figure. The number of Online goods in English from March to June in Yiwu Shopping mall

2. Cooperate with market procurement to ensure the growth of foreign trade in the first half of the year

In recent years, yiwu has formed a pattern of taking market procurement as the core, with general trade and cross-border e-commerce complementing each other. For a long time, foreign buyers have been purchasing through offline means and customs clearance through market purchase and trade. Online display and purchase application are relatively low. However, the emergencies in the first half of the year forced buyers to go online and promoted the coordination between online and offline activities in Yiwu to a great extent.

In the first half of the year, the total value of yiwu’s foreign trade reached 133.17 billion yuan, up by 4.7% year-on-year. Among them, the market procurement and export reached 105.82 billion yuan, up 4.2%, accounting for 82.0% of yiwu’s total export value. With the landing of yiwu cross-border e-commerce comprehensive pilot zone, the import and export of Yiwu cross-border e-commerce has also witnessed steady development, with the import reaching 310 million yuan in the first half year after the landing in January.

Under the impact of the epidemic, yiwu’s market procurement still maintained a small growth, thanks to the ecological basis of yiwu’s foreign trade exports. Buyers can purchase goods online through Yiwu Shopping platform, and then entrust long-term cooperation with foreign trade service providers to complete a series of delivery services such as procurement, customs declaration and logistics.

Weibo Technology is a shop specializing in wireless mouse, wireless set, wired keyboard and other electronic products. Wei Shuqing, the owner of weibo technology, has come to Yiwu from Shenzhen for more than 10 years to start her own business. She has opened an online shop in Yiwu and put the latest products on the platform. “The vast majority of new customers come from online platforms.” Wei shuqing said, “Many customers through the platform to find, the first trial order is usually around 20,000 to 50,000 yuan. In January this year, a British customer placed an order of more than 30,000 yuan through a shop in Yiwu and soon returned the order.

3. Cater to new trends and support the upgrade of Yiwu’s foreign trade

At present, with the rapid rise of local e-commerce platforms and web celebrity entrepreneurial groups in overseas countries, a new group of KOL purchasing groups is forming. They start businesses through facebook, local e-commerce platforms and other channels to build their own brands. This group has a high demand for selected and customized products.

Yiwu Shopping can effectively solve the pain points and needs of the new generation of overseas buyers by opening more than 5 million commodities on the platform to partners, allowing them to select products easily and even contacting merchants for customized production.

The establishment of online capacity further releases yiwu’s global delivery capacity. At present, Yiwu has set up overseas stores in 18 countries and 24 regions around the world, providing localization delivery efficiency substantially. At the same time, each overseas warehouse opens the China exhibition hall, so that overseas buyers can purchase at home, more effectively form the online and offline coordination. In terms of logistics, as of August 12, a total of 446 trains have been operated and 36,834 standard boxes have been delivered by Yixin Europe Express, up 184.9 percent year on year.

Yiwu purchase overseas station cooperation plan, is becoming the online main force of Yiwu foreign trade upgrade.